MacArthur Foundation v New York Times

I’ve been surreptitiously enjoying the ongoing “spat” of sorts between the MacArthur Foundation and Matt Richtel and other New York Times writers and contributors. It’s been a feisty and useful debate that demonstrates the still-robust nature of the very productive tension between empowerment and protectionist impulses on the American media education scene.

Why is it this fall season I see so many real benefits associated with picking a fight? (Hmm..perhaps this is a topic for me and my therapist!) In my view, the empowerment-protectionist tension captures exactly the genuine paradoxes at work in the lives of many teachers and parents today. Who doesn’t have a significant “love-hate” relationship with digital media, mass media and popular culture?

After nearly $80 million of MacArthur hoopla has been spent on demonstrating the wonders of digital media and learning, the NYT writer Matt Richtel has been exploring some of the omissions, paradoxes and contradictions in the enterprise,  nearly always featuring some of the MacArthur scholars in response to various and sundry critiques. For example, I especially enjoyed the October 23rd story on the children of Google executives who attend a Waldorf school where technology is not used.  When Richtel then wrote about the amplification of teenage identities and the resulting potential negative impact on human attention, intellectual curiosity and emotional responsiveness, the folks at MacArthur’s Spotlight on Digital Media and Learning hammered out a critique.

Dismissing or Trivializing Educator Concerns

There are some annoying characteristics about how this generally healthy debate gets played out in the blogosphere, however. I’m especially frustrated by a certain dismissive attitude about educators’ questions about or resistance towards the use of digital technology in education. Teachers who resist e-books are sometimes treated like pariahs, for example. Several times, there’s the insinuation that older teachers simply have to die out, like the dinosaurs. Perhaps I’m just too sensitive, but it doesn’t feel quite right to make teachers feel guilty or ashamed of their anxieties or their lack of interest in using technology. In my view, teachers’ attitudes about media and technology are a highly significant place of inquiry – a place of conversation and dialogue, not a “problem” to be “solved.”

The healthy tension between the NYT and the MacArthur Foundation mirrors an instructional practice that I have used with both educators and college students for several years (something I have written about in my new book, Digital and Media Literacy: Connecting Culture and Classroom). Called “Our Love/Hate Relationship with the Media: A Four Corners Activity,” the lesson never fails to generate meaningful dialogue about the many paradoxes associated with our complex and multifaceted engagement with print, visual, sound and digital media. Through a structured dialogue activity, participants inevitably reveal their capacity to articulate both their many “loves” concerning media and technology along with sensitive and often poignant reflection about those aspects of life with media and technology that they “hate.” The lesson works because it enables participants to deepen their awareness of just how many different aspects of contemporary life and cultural values are inflected by media and technology. Such dialogue naturally builds an appreciation for the many valuable perspectives across the whole continuum of attitudes and beliefs and it results in a clearer understanding of the practical need for digital and media literacy education in both higher education and in K-12 schools.

A Timeless Concern: The Impact of Media on Human Development

In critiquing the idea of neuroplasticity and the potential impact of digital media on attention, the MacArthur post actually quoted a silly Tweet from Siva Vaidhyanathan, stating “there are no wires in the human brain.” And so when Chrisopher Chabris demolished MacArthur’s own Cathy Davidson in reviewing her new book about the brain, attention, learning and technology, one line was particularly resonant:

Like many authors who embrace new ideas rather than build on what has come before, Davidson sets out to destroy the old beliefs, as if burning down a forest in order to plant new crops.

Perhaps that’s what’s most frustrating to me about the overall tone of the MacArthur digital media and learning project. Framed as “something completely different,” digital learning may lose touch with its deep roots in inquiry learning, creating ed tech champions but alienating the larger mass of classroom teachers who don’t get all doe-eyed and gushy over apps, cell phones and gaming in schools. That’s why it was so refreshing to see a nicely balanced, sensitive and nuanced piece from the New America Foundation’s Lisa Guernsey about the best approach to address digital and media literacy in the elementary grades. In my experience, I’ve found that elementary educators perceive many subtle ways in which media and technology displace other forms of expression and communication in problematic and limiting ways. Their concerns about media, popular culture and technology are worth respecting. But because they also fully embrace the opportunity to educate the whole human being, elementary educators can often make use of popular culture, media and technology in creative ways that support the development of students’ imagination, creativity, collaboration and communication skills.

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Why I Write

The National Writing Project is hosting Why I Write to increase the visibility of the power of writing through a national campaign on October 20. As a big proponent of expanding the concept of literacy, I’m supportive of any initiative that conceptualizes composition as the practice of using symbols (of all kinds, including language, images, graphic design, sound, music and interactivity) to create and share meaning.

My big-picture vision about multimedia composition is paired with a substantial interest in helping students master the mechanics of writing. Word choice, grammar, organization and structure– all these skills come together when we write. In digital composition, a similar carefulness and precision enables us to create and share complex emotional nuance and deep ideas. Even as an experienced teacher, I continue to discover new strategies that help students learn how to manipulate symbols. These days, I’m quite taken with Gerald Graff’s and Cathy Birkenstein’s They Say, I Say: The Moves that Matter in Academic Writing.

A well-organized essay or a well-turned sentence can thrill me, although that’s not the reason why I read or “why I write.” For me, reading and writing are far more prosaic: both are simply a means to support my thinking as I discover and share ideas.

And even though I’m keen on all things multimedia, I reject the claim that online writing is a completely new discourse form. The idea simply revolts me: good writing is good writing is good writing.

For these reasons, I was amused to find this set of comments at Inside Higher Education. Perhaps it’s inevitable that people will blather on quite sloppily about the importance of writing when posting online, with all the speed and ease it offers. Perhaps it’s just a little TOO easy to string together banal ideas about the value of writing.

But there are some things to really treasure about online writing. For example, see below. How glorious when the dangling modifiers of a university president get corrected by a high school student!  

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Tuning in to Media

I finally got around to digitizing my 1993 documentary, Tuning in to Media: Literacy for the Information Age, which I produced with Rob Stegman of Blue Star Media in Boston as part of the Harvard Institute on Media Education. What a trip to see my 80s hair!

Seeing it again after many years, I remember the thrill of assembling luminaries such as Neil Postman, Barry Duncan, Kathleen Tyner, Joshua Meyrowitz and Bob Kubey for a screening and discussion of the Rodney King beating and the Los Angeles riots. For me, it was a great learning experience to create this documentary, as I got to participate in the full production experience: raising the money, developing the concept, writing the script, gathering footage, editing, voice-over, post-production, and distribution/marketing.

I had thought the program would be about teachers and students using media literacy in the classroom, but when an amateur video of Los Angeles police officers beating Rodney King hit the national airwaves, we were all shocked. Many Americans had no idea what police brutality looked like in large urban centers.  Amateur video was a new phenomenon. It came as a surprise then, when the jurors in the trial convicted only one officer who was found guilty of excessive force; the other officers were cleared of all charges. The verdicts were broadcast live, and word spread quickly throughout Los Angeles. At various points throughout the city that afternoon, people began rioting.

I remember that Elizabeth Thoman was about to head home to Los Angeles the very day the riots began after participating in a media literacy conference on the East Coast. It was a tragic experience for her to come home to her city in flames– and it was a difficult time for all Americans. At the time, it seemed as if the chaos in the city reflected the depth of public confusion about the relationship between the world of symbols and the “real” world. For the next three days the violence and mayhem continued, covered unflinchingly by the news media. People stayed home, watching on TV with the rest of the country as live TV coverage showed fires raging throughout the city, innocent bystanders being assaulted and looters sacking businesses. It was the worst civil unrest the city had experienced since 1965: more than 50 people were killed, over 4,000 injured and $1 billion in property damage.

I’m just as troubled today as I was in 1993 about the level of desensitization in our society – and its impact on the quality of our democracy. As it has ratcheted up, we are left with quite an “empathy gap,” as genuine feelings that lead to action are drowned by a barrage of sensation provided to us by both news and entertainment. I suppose I’m still attracted to media literacy’s potential to activate our critical awareness and help us “wake up” both cognitively and emotionally to the role we play as citizens in making a difference in the world.

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Picking a Fight

I’ve never thought of myself as the kind of person to pick a fight.

I do like to deeply engage with ideas, of course, and I prefer to engage in arguments that are well-supported with evidence and reasoning. And of course I can spot and attack “gee-whiz” marketing hype from 500 yards. But no one I know has called me a mama grizzly.

And I’ve never been someone to bludgeon someone over the head with my own ideas. Like any academic, I do like to talk about my work– but I also like to ask questions. I aim to learn from others, even when their viewpoints are very different from my own.

But when I read a recent issue of the Journal of Broadcasting and Electronic Media, it simply made my blood boil. Jim Potter’s invited essay for this important and well-respected journal claims in its title to depict the state of media literacy. But it omits so much of the innovative and important work that has emerged in the last ten years from scholars across the fields of communication, education and public health. My grad students, colleagues and Labsters will remember that week — I could hardly believe Potter’s essay had been published. I simply went ballistic! I pounded out a rejoinder (in a verbal body slam of sorts) and e-mailed it off to the journal.

What made me see red? By conceptualizing media literacy primarily as a response to counteract the negative effects of mass media and popular culture, Potter’s vision of media literacy mischaracterizes the field. At a time when more and more stakeholders are embracing the depth and complexity of media literacy, Potter publishes a narrow little piece that boxes media literacy into a wee corner of the media effects tradition. Yikes!

Let’s set the record straight. Jim Potter has long had a rather ambivalent relationship with the larger community of media literacy educators and scholars. He’s published a best-selling textbook titled, Media Literacy and another book titled, The Theory of Media Literacy. But he’s never participated in the discourse community of media literacy scholars. To my knowledge, he’s never attended a media literacy conference— and there have been dozens and dozens of them over the past 15 years. We travel in different circles, I guess you might say.  Unfortunately, some communication scholars still see media literacy simply as a minor variant within the media effects tradition precisely because Jim Potter has carefully positioned it there– not as a field of inquiry, a place of advocacy, an innovative pedagogy, or a community education movement,  but simply as an antidote to all manner of negative media effects, including media violence, materialism, stereotyping and much more. I thought this argument was nearly over in 1998, when I thought I had nailed the coffin on this issue by identifying it as one of the seven great debates.

Jim’s going to publish a response to my critique of his essay, as well he should. Maybe we will get a chance to duke it out at ICA, NCA, BEA or AEJMC. Two big ol’ bears growling at each other– it could be crowd-pleasing fun! But special thanks are owed to Susan Brinson at the Journal of Broadcasting and Electronic Media, who accepted it for publication. You can read my critique of Potter’s essay by clicking here.

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Big Ideas from September

Here’s a short visualization of some of the big ideas we’ve been unpacking during the first month in my New Media Literacies class this Fall.

BTMM 4455 syllabus Fall 2011

Our Class Blog

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Reflections from an English Major

Back in the day, when people debated about what to call this new enterprise, this practice of engaging learners in noticing, analyzing, reflecting on, and composing in response to their own mediated culture, I was deeply torn about whether it should be called “media literacy” or “media education.” I opted for the latter for many major initiatives (including the Harvard Institute on Media Education and, of course, the Media Education Lab). Some readers will remember the vociferous 1990s debates we had as the discourse community sorted out what we meant, exactly, by terms like “critical analysis” and “authentic audiences” and “autonomy.”

But “literacy” has been the most problematic and slippery term of all. As an undergraduate, I was a double major in English and Film/Video, of course. I was (and still am) enamored with documentary film and the editing process. Deeply connected to the practice of reading. A lover of words. I brought to this work a deep sense of the connectedness between reading and writing in relationship to the many different symbol systems, genres and forms of expression that are part of our culture.

But at a very critical period in my life, a mentor invited me to consider the long-term potential impact of my work in K-12 education, encouraging me to reflect on whether I would be OK if reading films replaced the practice of reading books. Impossible, I remember thinking. But it’s an issue that can still keep me up at night. Today, as I struggle to get my undergraduates to read, it’s becoming more central to my sense of professional identity as a teacher. For in the zero sum game that is education, more time with one form of expression displaces time spent with something else. And since each media form demands particular kinds of attentional and cognitive skills that are unique to the medium, and different media genres require more sets of specialized skills, I’m right to reflect on how my teaching practices support (or supplant) the particular values associated with reading. I deeply care that people continue to value poetry, for example, and short stories, and drama; I want to explore how the use of new media and technologies can nurture and support this process. As an eternal optimist, I love how T.S. Eliot invites me to embrace how the creative individual makes, destroys and remakes the world through life and through art:

What we call the beginning is often the end
And to make an end is to make a beginning.
The end is where we start from. And every phrase
And sentence that is right (where every word is at home,
Taking its place to support the others…)
Every phrase and every sentence is an end and a beginning,
Every poem an epitaph. And any action
Is a step to the block, to the fire, down the sea’s throat
Or to an illegible stone: and that is where we start.

With the drawing of this Love and the voice of this Calling

We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.

- T.S. Eliot, “The Four Quartets”

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Why Leadership Matters

I’ve been thinking a lot about leadership recently, and some of you know why. In January, I’m going to become the Founding Director of the Harrington School of Communication and Media at the University of Rhode Island. It’s a terrific opportunity to help the faculty grow and develop a distinctive new type of communication school that connects the traditional communication disciplines of journalism, film/media, public relations and communications studies with programs in writing and rhetoric and a graduate program in library and information science. In my view, this is the perfect constellation of departments for a 21st century learner. So imagine how excited I am about the possibilities!

Which leads me to reflect on the nature of leadership. Some of the best leaders I know I encountered at business school. For nearly 20 years, I taught media studies at Babson College and was fortunate to have been mentored by distinguished faculty leaders including Al Anderson, Allan Cohen, Sydel Sokuvitz and Dick Mandel.

So when the National Association for Secondary School Principals asked me to write about digital and media literacy, I wrote about some Philadelphia leaders, including Sam Reed of Beeber Middle School and Jessica Brown, principal of the Arts Academy at Benjamin Rush High School. I thought about all the principals and school leaders who I have learned from, beginning with the legendary John Katsoulis, Assistant Superintendent of the Billerica Public Schools and Damian Curtiss, Chairman of the English Department. Back in the early 1990s, these two school leaders inspired me to help them make a difference in a single school district, and from them, I learned alot about the process of making change by supporting teachers as learners and leaders. One of my former students, Amy Purcell Vorenberg, is now a principal. She started her career as a teacher at the Shady Hill School in Cambridge, where she participated in the Felton Scholars Program in Media Literacy, which I ran at Babson College. Today she is the Principal of the Philadelphia School.

One of the best principals I ever met was Dr. Paul Folkemer, who was the principal of the Benjamin Franklin Middle School in Ridgewood, New Jersey and then became Assistant Superintendent for Curriculum and Instruction in Scarsdale, New York. Paul’s insight on managing educational change was informed by his own passion for “teaching the news.”

From these leaders, I discovered how important it is for educational leaders to listen well, take strategic risks, build meaningful relationships, see the big picture, work the system, and hold on to your own passions – even in balancing all the many challenges of management and administration. Leaders need the same kind of intellectual curiosity, flexibility and openness to new ideas that should drive the entire educational enterprise.

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